Dreher Sörgyárak Zrt in Alcoholic Drinks (Hungary)
Dreher Sörgyárak plans to strengthen its leading position in beer manufacturing by producing and distributing good-quality lager in every price segment. It is striving to expand its consumer base by offering new, trendy products such as on-trade fresh tank beer, dry hopped beer, flavoured/mixed lager (radler) or non-alcoholic flavoured beer. The company will continue to conduct wide-reaching innovative marketing campaigns which help to popularise beer consumption and shape the beer culture in Hu...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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