Douglas Latvia SIA in Beauty and Personal Care (Latvia)
Douglas is focusing on improving in-store experience and opening outlets in busy shopping malls and streets in the centre of towns. The company will look to maintain its luxury image and does not intend to broaden its number of outlets in order to maintain its exclusive image. In addition, Douglas also continuously renews its range and adds new private label offerings on a regular basis, although the company is avoiding low price products and focusing on middle income customers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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