Dog Food in Western Europe
Western Europe is the third largest region for dog food in the world. Demographic trends have led to consumers shifting away from larger pets, with strong demand for small dogs. As a result, companies have fostered premiumisation in order to avoid a drop in value sales. Consumers are expected to pay more attention to dog food with natural, organic and sustainable ingredients, benefiting sales of premium dog food and healthy dog treats, particularly in the UK, France, Italy and Germany.
Euromonitor International’s Dog Food in Western Europe global briefing offers an insight into the development of the market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading and emerging companies and brands, offers strategic analysis of key factors influencing the market, including background information on pet population, pet ownership by household and prepared gap ratio. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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