The economic climate in South Africa is constrained, with commodity costs such as electricity and fuel on the rise. The added pressure of the worst drought in 23 years, as well as the rapidly depreciating rand, resulted in price increases across the board, and a value increase of 9%. Producers of premium brands such as Hill’s, Eukanuba and Royal Canin increased prices due to their being impacted by the weakening exchange rate, as did those of mid-priced brands.
Euromonitor International's Dog Food in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Dog Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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