Pet humanisation is not a new trend in Italy, with dog owners often treating their animals like children. While in recent years this trend was clearly visible in the type of accessories and lifestyle that owners imposed on their pets, in 2015 this attitude also included health and wellness. As Italian consumers purchased organic and local food for themselves, as they are perceived as healthier and less processed, they looked for Italian-made and natural products for their dogs.
Euromonitor International's Dog Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Dog Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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