Provisional estimates for 2015 suggest that both volume and value growth will be negative in dog food. The anticipated volume decline in dog food is expected be low at 1% and can be attributed to the decline in the number of pet dogs in Greece. The value decline is expected to be steeper, as premium brands slowly lose value share in dog food as the economic recession continues to compromise spending on dog food in the country.
Euromonitor International's Dog Food in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Dog Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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