Sales are not anticipated to recover in 2016 as the situation within the country is still volatile both in the economic and political landscape, with consumer confidence remaining very low as a result. In this context dog food is estimated to decline further, by 4% in current value terms and by 2% in retail volume terms. The category is only expected to see a slight improvement in comparison to its performance in 2015.
Euromonitor International's Dog Food in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Dog Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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