Diverging Demographics Determining the Future of Traditional Toys
While developed regions as a whole are getting older and emerging regions are getting younger, the actual dynamics of each market is more complex, with differing growth amongst certain parts of the population, which is impacting the toy market differently. Emerging markets are at different stages of young child and teenage toy growth, while developed markets are seeing an increasing emphasis on young adults who are more willing to purchase toys for themselves.
Euromonitor International's Diverging Demographics Determining the Future of Traditional Toys global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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