Ditra Sitra (Dubai) in Home Care (United Arab Emirates)
The company aims to recover the value share it has lost within laundry detergents, as it faces increasing competition from multinational brands. Ditra Sitra (Dubai) aims to continue targeting lower-income consumers through widening its retail distribution and offering in-store promotions and discounts. The company will also focus on manufacturing private label through securing deals with leading chains of hypermarkets and cooperatives.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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