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Ditra Sitra (Dubai) in Home Care (United Arab Emirates)

Ditra Sitra (Dubai) in Home Care (United Arab Emirates)

The company aims to recover the value share it has lost within laundry detergents, as it faces increasing competition from multinational brands. Ditra Sitra (Dubai) aims to continue targeting lower-income consumers through widening its retail distribution and offering in-store promotions and discounts. The company will also focus on manufacturing private label through securing deals with leading chains of hypermarkets and cooperatives.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
March 2017
Strategic Direction
Key Facts
Summary 1 Ditra Sitra (Dubai): Key Facts
Competitive Positioning
Summary 2 Ditra Sitra (Dubai): Competitive Position 2016

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