Dishwashing in Thailand

Dishwashing in Thailand

Thai consumers continue to wash their dishes by hand due to the lack of awareness, ability to afford, and availability of automatic washing machines. Over the years, many Thai manufacturers and importers have tried to promote automatic dishwashers, targeting urban dwellers who have less time to carry out chores, as well as consumers who previously lived abroad and are used to and reliant on dishwashers. However, retail sales of automatic dishwashing tablets and powder remain very low compared to...

Euromonitor International's Dishwashing in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Dishwashing in Thailand
Euromonitor International
February 2020
Limited Demand for Dishwashers Supports Hand Dishwashing Sales
Focus on Innovative Scents and Grease-tackling Efficiency To Attract Consumers
Rising Demand for Gentle and Environmentally Friendly Hand Dishwashing Brands
Competitive Landscape
Extensive Distribution and Reputation for Quality Maintains Unilever's Positioning
Ongoing Shift Towards More Environmentally Friendly and Gentle Brands
Finish Continues To Suffer From Limited Demand for Automatic Dishwashing Products
Category Indicators
Table 1 Household Possession of Dishwashers 2014-2019
Category Data
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
Executive Summary
Urbanisation and Smaller Family Trends Fuel Demand for Smaller Packaging
Growing Demand for More Natural Scents Fuels New Product Development Activity
Top Players Benefit From Brand Loyalty and Extensive Distribution and Marketing
Rising Environmental Awareness Fuels Shift To Less Toxic Products
Rising Consumer Sophistication and New Innovative Products To Fuel Demand
Market Indicators
Table 8 Households 2014-2019
Market Data
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Summary 1 Research Sources

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