Dishwashing in South Korea
“Eco-friendly”, “safety”, and “chemical free” are keywords used by players of dishwashing, particularly hand dishwashing. Increased consumer awareness of toxic substances used in home care has been substantially noted since Oxy’s scandal. Major manufacturers communicate the safety of their products to relieve consumer anxiety and the first to use this marketing strategy was Trio Transparent by Aekyung Industrial Co with transparent packaging noting the ingredients labelled outside of the bottle...
Euromonitor International's Dishwashing in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Automatic Dishwashing, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dishwashing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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- DISHWASHING IN SOUTH KOREA
- Euromonitor International
- February 2018
- LIST OF CONTENTS AND TABLES
- Increasing Awareness of Product Composition Generates New Trends for Hand Dishwashing
- Automatic Dishwashing Remains Pessimistic
- Refill Pouch Packaging More Readily Available Than Bottle Format
- Competitive Landscape
- Lg Household & Health Care Strengthens Its Leading Position
- Local Brands Continue To Dominate
- Category Indicators
- Table 1 Household Possession of Dishwashers 2012-2017
- Category Data
- Table 2 Sales of Dishwashing by Category: Value 2012-2017
- Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
- Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
- Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
- Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
- Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
- Executive Summary
- Chemophobia Dampens Consumer Confidence
- Increased Awareness of Chemicals and Attention Paid To Home Care Choices
- Leading Players Gain Additional Value Share, Benefiting From Oxy's Absence
- Limited Product Innovation Under Market Uncertainty
- Marginal Growth Potential After Testing Times
- Market Indicators
- Table 8 Households 2012-2017
- Market Data
- Table 9 Sales of Home Care by Category: Value 2012-2017
- Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
- Table 11 NBO Company Shares of Home Care: % Value 2013-2017
- Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
- Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
- Table 14 Distribution of Home Care by Format: % Value 2012-2017
- Table 15 Distribution of Home Care by Format and Category: % Value 2017
- Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
- Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
- Summary 1 Research Sources