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Dishwashing in Saudi Arabia

Dishwashing in Saudi Arabia

Hand dishwashing remained the dominant dishwashing category in Saudi Arabia in 2018. Despite having risen steadily in recent years, household penetration of automatic dishwashers is still relatively low, with ownership of these appliances largely confined to higher-income families living in villas or apartment compounds. Even more affluent households are not guaranteed to own dishwashers, as there is a strong tradition in the Kingdom of hiring low-wage domestic staff to do household chores like...

Euromonitor International's Dishwashing in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


DISHWASHING IN SAUDI ARABIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Domination of Hand Dishwashing Remains Unchallenged
Demand for Automatic Dishwashing Products Set To Continue Rising
Tablets Still the Most Popular Choice in Automatic Dishwashing
Competitive Landscape
Fairy Remains the Leading Dishwashing Brand in 2018
Increased Price Sensitivity Boosts Demand for Local Brands and Private Label
Supermarkets and Hypermarkets Remain the Top Distribution Channels
Category Indicators
Table 1 Household Possession of Dishwashers 2013-2018
Category Data
Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Executive Summary
Economic Reforms Result in Mixed Performance for Saudi Home Care Market
Increased Focus on Value for Money Spurs Interest in More Advanced Products
Price-based Promotions Are A Key Driver of Demand in 2018
Local Brands and Private Label Gain Ground in Home Care
Forecast Period Outlook for Home Care Is Broadly Favourable
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

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