Market Research Logo

Dishwashing in Romania

Dishwashing in Romania

Dishwashing products have a high penetration in the country, and the dishwashing category is one of the best-selling home care categories in the country, influenced by the fact that Romanians still spend a lot of time in the kitchen. Romanians wash most of their dishes by hand, hence the prevalence of hand dishwashing products within the category. Dishwashing products are considered as top-priority home care purchases; product quality and the power of the brand are the two main criteria behind t...

Euromonitor International's Dishwashing in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


DISHWASHING IN ROMANIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers Embrace Premium Dishwashing Products
Automatic Dishwashing Tablets Expands at the Fastest Rate in Value Terms
Automatic Dishwashing Will Eclipse Hand Dishwashing
Competitive Landscape
Multinationals Dominate Value Sales
Private Label Growing
Product Innovation Is Becoming Increasingly Evident
Category Indicators
Table 1 Household Possession of Dishwashers 2012-2017
Category Data
Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Executive Summary
Home Care Keeps on Growing
Romanians Are Becoming More Modern
Large Multinationals Dominate Sales
Innovation Is A Key Product Differentiation Strategy
the Future Is Bright for the Romanian Home Care Market
Market Indicators
Table 8 Households 2012-2017
Market Data
Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report