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Dishwashing in the Philippines

Dishwashing in the Philippines

Hand dishwashing in liquid form performs better than the paste format, which remained present in the Philippines at the end of the review period, due to prevailing consumer habits, such as the perception that it offers greater value for money compared to liquid hand dishwashing. However, paste holds a low share of hand dishwashing in the Philippines. The primary reason for consumers choosing the liquid format is related to its relative ease when being dispensed; dishwashing liquids are usually p...

Euromonitor International's Dishwashing in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
July 2018
Liquid Format Performs Better Than Paste in Hand Dishwashing
Not Least Due To Enjoying Stronger Marketing
Strong Growth Rates Projected for Hand Dishwashing Due To Low Penetration Rates of Dishwashers
Competitive Landscape
Procter & Gamble Philippines Inc Leads Hand Dishwashing
Premiumisation Arrives in Hand Dishwashing
Relaxed Regulations Allow New Brands To Compete in the Category
Category Indicators
Table 1 Household Possession of Dishwashers 2012-2017
Category Data
Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Executive Summary
Multinational Players Continue To Dominate Home Care in the Philippines
Healthy Volume and Value Growth Levels Expected Over the Forecast Period
Home Care Imbued With Multifunctional Properties Attract Consumers
Marketing Tactics and Promotional Deals Continue To Be Most Effective Way To Sustain Share
Unmet Potential Within the Philippines
Market Indicators
Table 8 Households 2012-2017
Market Data
Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Summary 1 Research Sources

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