Dishwashing in Pakistan
Hand dishwashing is expected to continue expanding at a strong pace over the forecast period, mainly thanks to population growth in Pakistan. The category will also benefit as improvements in purchasing power lead more consumers to switch from unbranded alternatives to branded hand dishwashing products that are positioned as offering superior quality. The switching trend will be supported by sustained investment in distribution and mass media marketing activities by major players such as Colgate...
Euromonitor International's Dishwashing in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Automatic Dishwashing, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dishwashing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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- DISHWASHING IN PAKISTAN
- Euromonitor International
- February 2018
- LIST OF CONTENTS AND TABLES
- Hand Dishwashing Will Benefit As More Consumers Switch To Branded Products
- Automatic Dishwashing Likely To Remain A Negligible Category
- Bars Set To Remain the Dominant Format in Hand Dishwashing
- Competitive Landscape
- Colgate-Palmolive Continues To Lead Dishwashing With Flagship Brand Lemon Max
- Unilever's Vim Experiences Value Share Declines Throughout the Review Period
- International Manufacturers Remain Dominant in Dishwashing
- Category Indicators
- Table 1 Household Possession of Dishwashers 2012-2017
- Category Data
- Table 2 Sales of Dishwashing by Category: Value 2012-2017
- Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
- Table 4 Forecast Sales of Dishwashing by Category: Value 2017-2022
- Table 5 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
- Executive Summary
- Home Care Benefits From Expansion of Pakistan's Middle-income Consumer Base
- Home Care Manufacturers Employ Strategies To Generate Trial Purchases
- Multinationals Remain on Top in A Concentrated Competitive Environment
- Insight-based Marketing Campaigns Aim To Convert Consumers To Specific Brands
- Independent Small Grocers Will Remain the Leading Distribution Channel
- Market Indicators
- Table 6 Households 2012-2017
- Market Data
- Table 7 Sales of Home Care by Category: Value 2012-2017
- Table 8 Sales of Home Care by Category: % Value Growth 2012-2017
- Table 9 Distribution of Home Care by Format: % Value 2012-2017
- Table 10 Distribution of Home Care by Format and Category: % Value 2017
- Table 11 Forecast Sales of Home Care by Category: Value 2017-2022
- Table 12 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
- Summary 1 Research Sources