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Dishwashing in Pakistan

Dishwashing in Pakistan

Hand dishwashing is expected to continue expanding at a strong pace over the forecast period, mainly thanks to population growth in Pakistan. The category will also benefit as improvements in purchasing power lead more consumers to switch from unbranded alternatives to branded hand dishwashing products that are positioned as offering superior quality. The switching trend will be supported by sustained investment in distribution and mass media marketing activities by major players such as Colgate...

Euromonitor International's Dishwashing in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2018
Hand Dishwashing Will Benefit As More Consumers Switch To Branded Products
Automatic Dishwashing Likely To Remain A Negligible Category
Bars Set To Remain the Dominant Format in Hand Dishwashing
Competitive Landscape
Colgate-Palmolive Continues To Lead Dishwashing With Flagship Brand Lemon Max
Unilever's Vim Experiences Value Share Declines Throughout the Review Period
International Manufacturers Remain Dominant in Dishwashing
Category Indicators
Table 1 Household Possession of Dishwashers 2012-2017
Category Data
Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 5 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Executive Summary
Home Care Benefits From Expansion of Pakistan's Middle-income Consumer Base
Home Care Manufacturers Employ Strategies To Generate Trial Purchases
Multinationals Remain on Top in A Concentrated Competitive Environment
Insight-based Marketing Campaigns Aim To Convert Consumers To Specific Brands
Independent Small Grocers Will Remain the Leading Distribution Channel
Market Indicators
Table 6 Households 2012-2017
Market Data
Table 7 Sales of Home Care by Category: Value 2012-2017
Table 8 Sales of Home Care by Category: % Value Growth 2012-2017
Table 9 Distribution of Home Care by Format: % Value 2012-2017
Table 10 Distribution of Home Care by Format and Category: % Value 2017
Table 11 Forecast Sales of Home Care by Category: Value 2017-2022
Table 12 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Summary 1 Research Sources

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