Dishwashing in Norway


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Dishwashing in Norway

Dishwashing recorded an improved performance in retail volume terms, due to both automatic dishwashing and the marginally larger category of hand dishwashing moving out of decline. Within automatic dishwashing, an ongoing trend was notable with the powder format continuing to lose favour with Norwegians, due to its inconvenience in both storage due to its bulky packaging, and the greater propensity for mess through spillage and overdosage. Automatic dishwashing on the other hand, recorded strong...

Euromonitor International's Dishwashing in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Dishwashing market;
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Dishwashing in Norway
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Improving performance for dishwashing with positive growth for both automatic and hand dishwashing formats
Consumers appreciate specific value offered by automatic dishwashing tablets
Rejuvenation of hand dishwashing due to further development in ecological and dermatological offers
COMPETITIVE LANDSCAPE
Orkla Home & Personal Care retains dominance due to wide product portfolio and impressive performance of eco line under Klar
Share gain for private label as consumers continue to move towards expanding offer of variety stores
Strong barrier to entry for smaller players over the forecast period
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Mixed performance for home care due to rising maturity for some categories, but value sales driven by producers’ efforts to add premiumisation to market
Greater concerns regarding sustainability from environmentally-conscious consumers influence new packaging development
Orkla Home & Personal Care retains overall dominance but private label continues to gain ground
Upgrading of product portfolios by players through improving formulations
Marked improvement for home care, driven by increasing search for convenient, efficient and multi-functional products that offer higher specific value
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17

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