Dishwashing in North Macedonia

Dishwashing in North Macedonia

Dishwashing machine penetration in North Macedonia continued to grow in 2019, thanks to rising purchasing power, and was the main factor to positively influence growth of automatic dishwashing products in the year. In fact, automatic dishwashing significantly outperformed other dishwashing formats due to growing demand for convenient and easy-to-use dishwashing solutions, particularly automatic dishwashing tablets.

Euromonitor International's Dishwashing in North Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Dishwashing in North Macedonia
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
More North Macedonians want a machine to wash up
Hand dishwashing is still by far the leading format
Rising living standards see dishwashing additives shine
COMPETITIVE LANDSCAPE
Procter & Gamble narrows gap on leader Reckitt Benckiser
Alkaloid holds its own, investing in community service and environment trends
Multinationals have the greatest resources for success
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care appears resilient amid recovering economy and political division
Consumers actively look for an easier home life
Internationals take care of most of home care
Modern channels continue to consolidate
Slight sales improvement projected, but maturity an increasing challenge
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17

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