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Dishwashing in Nigeria


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Dishwashing in Nigeria

Hand dishwashing faced growing competition from lower-priced alternatives towards the end of the review period, due to rising economic uncertainty and high inflation. Many brands in bar detergents and hand wash detergents are notably positioned as multifunctional and as suitable for washing dishes. Many consumers notably prefer bar detergents, not only due to these products' low price but also due to their compact nature.

Euromonitor International's Dishwashing in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Dishwashing market;
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  • Use five-year forecasts to assess how the market is predicted to develop.
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    DISHWASHING IN NIGERIA
    Euromonitor International
    January 2017
    LIST OF CONTENTS AND TABLES
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Indicators
    Table 1 Household Possession of Dishwashers 2011-2016
    Category Data
    Table 2 Sales of Dishwashing by Category: Value 2011-2016
    Table 3 Sales of Dishwashing by Category: % Value Growth 2011-2016
    Table 4 NBO Company Shares of Dishwashing: % Value 2012-2016
    Table 5 LBN Brand Shares of Dishwashing: % Value 2013-2016
    Table 6 Forecast Sales of Dishwashing by Category: Value 2016-2021
    Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
    Unilever Nigeria Plc in Home Care (nigeria)
    Strategic Direction
    Key Facts
    Summary 1 Unilever Nigeria Plc: Key Facts
    Summary 2 Unilever Nigeria Plc: Operational Indicators
    Competitive Positioning
    Summary 3 Unilever Nigeria Plc: Competitive Position 2016
    Executive Summary
    Double-digit Current Value Growth Solely Due To Inflation in 2016
    Consumers Shift To Affordable Multifunctional Products
    Shares Shaken Up As Consumers Trade Down
    Economy Distribution Channels Attract Price-sensitive Consumers
    Sluggish Forecast Period Growth Due To Economic Uncertainty
    Key Trends and Developments
    Growing Price-sensitivity Due To Economic Downturn and High Inflation
    Mid-income Consumers Turn Back To Multifunctional and Affordable Cleaning Products
    Counterfeits and Informal Retailing Pose Growing Challenge
    Market Indicators
    Table 8 Households 2011-2016
    Market Data
    Table 9 Sales of Home Care by Category: Value 2011-2016
    Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
    Table 11 Sales of Home Care by Region: Value 2011-2016
    Table 12 Sales of Home Care by Region: % Value Growth 2011-2016
    Table 13 NBO Company Shares of Home Care: % Value 2012-2016
    Table 14 LBN Brand Shares of Home Care: % Value 2013-2016
    Table 15 Distribution of Home Care by Format: % Value 2011-2016
    Table 16 Distribution of Home Care by Format and Category: % Value 2016
    Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
    Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
    Definitions
    Sources
    Summary 4 Research Sources

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