Dishwashing in Hungary

Dishwashing in Hungary

Demand for dishwashing products remained relatively stable in 2019. However, the category itself faced a structural transformation over the review period in Hungary. Thanks to generally higher income levels, even more Hungarian customers can afford to have a dishwasher at home, with over a fifth of all households now owning one. Dishwashers are usually owned by bigger households with small children, which involves more dishwashing in general, although single people and empty nesters also tend to...

Euromonitor International's Dishwashing in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Dishwashing in Hungary
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Rising incomes allow more Hungarians to buy a dishwasher, driving value growth
Innovative tablets impress Hungarians the most, while liquids also record a fluid performance
Better purchasing power fuels rise of dishwashing additives
COMPETITIVE LANDSCAPE
No sign of bubble bursting for leading multinationals
Unilever looks to the future with Seventh Generation
Eco-friendliness is increasingly important but efficacy remains king
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Consumers with deeper pockets spend more on home care
Hungarians show wariness of chemical content in products
International names are tasked with home care the most
Products become kinder to health and environment
Engaging customers in good causes could be excellent brand strategy
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17

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