Dishwashers continue to be appliances which only higher-income consumers can afford to purchase. The category posted a 17% decline in volume sales during 2016, mainly influenced by local consumer habits. Brazilians have a strong culture of hand dishwashing, and this habit was reinforced during the economic crisis. The lack of understanding of the product also remains an entry barrier, as most consumers believe a dishwasher requires more water to function than simply washing dishes by hand.
Euromonitor International's Dishwashers in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Dishwashers market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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