Discounters in Morocco

Discounters in Morocco

Moroccan households were increasingly price sensitive, with inflation reaching a decade high of 5.5% in 2022. The trend supported demand for discounters at the expense of formats, such as convenience stores and supermarkets. The performance of discounters was also supported by enhanced penetration in the number of outlets, reaching 625 in 2022, the second largest across modern grocery retailers after forecourt retailers.

Euromonitor International's Discounters in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Discounters market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.