Discounters recorded positive current value growth in 2017 and is estimated to continue growing over the forecast period. This type of channel is new to Moroccan retailing and widely appreciated by different age groups. Local consumers are satisfied when they buy basic products at low prices and make great savings in discounters, advertised with active promotional campaigns. Nonetheless, there is a limited choice of products, as the outlets do not cover all grocery and non-grocery products.
Euromonitor International's Discounters in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Discounters market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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