Direct Selling in Tunisia

Direct Selling in Tunisia

direct selling recorded strong sales growth in 2019 and much of this can be attributed to the high proportion of sales in the channel for by beauty and personal care products. The leading direct selling brands have already established large networks of sales representatives covering every neighbourhood in all of Tunisia’s main cities and they are also increasingly present in rural areas. The consumer base for direct selling comprises mainly women and one advantage that direct selling has in this...

Euromonitor International's Direct Selling in Tunisia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Direct Selling in Tunisia
Euromonitor International
April 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Increasing interest in beauty and personal care supports growth in direct selling
Global players bring credibility and stability to a channel still in development
The emergence of e-commerce presents challenges and opportunities
COMPETITIVE LANDSCAPE
Avon maintains its leading position with a huge lead over its closest rivals
Oriflame benefits from its effective marketing campaigns
Fierce competition in a highly consolidated channel
CHANNEL DATA
Table 1 Direct Selling by Category: Value 2014-2019
Table 2 Direct Selling by Category: % Value Growth 2014-2019
Table 3 Direct Selling GBO Company Shares: % Value 2015-2019
Table 4 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 5 Direct Selling Forecasts by Category: Value 2019-2024
Table 6 Direct Selling Forecasts by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Retailing continues to develop as international chains compete with local traders
The e-commerce leaders are store-based retailers pursuing omni-channel strategies
Legal restrictions on the ownership of chemists and drugstores mean fragmentation
Apparel and footwear specialist retailers poised for dynamic development
Strong growth and development expected as retailing moves into the 21st century
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: Value 2014-2019
Seasonality
Eid Al-Fitr
Back to School
Payments and delivery
Emerging business models
MARKET DATA
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 10 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 12 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Retailing GBO Company Shares: % Value 2015-2019
Table 23 Retailing GBN Brand Shares: % Value 2016-2019
Table 24 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 25 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 26 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 27 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 28 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook