Direct Selling in India
Direct selling in India continued to be dominated by beauty and consumer health products in 2017. The channel is led by companies offering these product types, with players such as Amway India Enterprises, Herbalife International India and Oriflame India. One of the reasons why these categories continue to dominate, and will continue to do so in the forecast period, is first-mover advantage in this channel. The concept of direct selling was introduced by these retailers in India. Furthermore, si...
Euromonitor International's Direct Selling in India report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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