Direct Selling and the Importance of Communities in the Internet Age
Direct selling’s greatest strength is its ability to tap into the power of communities. These communities are, however, changing especially with regards to the way the internet is altering how everyone communicates. The most successful direct sellers will win by continuing to set down stakes in the most relevant communities, but they will also use a smart web presence to differentiate themselves from their competitors and bring direct selling into the 21st century.
Euromonitor International's Direct Selling and the Importance of Communities in the Internet Age global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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