Direct Selling in Greece
Direct selling is traditionally linked to offer-based marketing, yet its limited product range (with very few companies operating in Greece), and the fact that it demands greater involvement (consumers must decide in advance they want to buy something from this channel and organise a meeting with a direct sales person) will increasingly hinder demand. Amidst economic distress, consumers will refrain from spontaneous shopping, whilst other shopping will face increasing competition from alternativ...
Euromonitor International's Direct Selling in Greece report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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