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Direct Selling in Georgia

Direct Selling in Georgia

For more than a decade up to 2017, direct selling was concentrated on beauty and personal care, where Avon Products, Oriflame Cosmetics and Faberlic mostly made up the leading companies. No other types of products became popular through this channel. The most probable explanations for the dominance of beauty and personal care is that the products offered are quite affordable and engagement in direct selling does not require a strong skill set for those taking part in sales. The dominance of beau...

Euromonitor International's Direct Selling in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


DIRECT SELLING IN GEORGIA
Euromonitor International
January 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Direct Selling Expected To Stay Concentrated on Beauty and Personal Care Over the Forecast Period
Expanding Internet Retailing Will Hinder Growth of Direct Sales
An Environment of Stable GDP Growth and Rising Disposable Incomes Over the Forecast Period Is Not the Most Favourable for Direct Selling
Competitive Landscape
the Big Three Holding Stable
Oriflame Georgia Has Gone Beyond Beauty and Personal Care Products
Share of others Stagnating
Channel Data
Table 1 Direct Selling by Category: Value 2012-2017
Table 2 Direct Selling by Category: % Value Growth 2012-2017
Table 3 Direct Selling GBO Company Shares: % Value 2013-2017
Table 4 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 5 Direct Selling Forecasts by Category: Value 2017-2022
Table 6 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Executive Summary
Devalued Local Currency Still Contributes To Growth of Retailing, But Not As Much As in Previous Years
Quick Expansion of Modern Grocery Retailers Results in the Evolution of Georgian Retailing; Some Lose, Some Win
Mergers and Acquisitions in 2016 and 2017 Are Expected To Bring Competition Within Health and Beauty Specialist Retailers To A New Level
Internet Retailing Is Emerging
Performance of Retailing Expected To Decline To An Extent
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 9 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 11 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 13 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 15 Retailing GBO Company Shares: % Value 2013-2017
Table 16 Retailing GBN Brand Shares: % Value 2014-2017
Table 17 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 18 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 20 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 22 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 23 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 24 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 25 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 26 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 27 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 28 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 29 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources

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