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Direct Selling in Estonia

Direct Selling in Estonia

Direct selling faces accusations of pyramid schemes as some players have occasionally appeared to act in this way. It will therefore be gradually more difficult for direct sellers to gain the trust of buyers and expand selling networks. Honest direct sellers are required to boost consumers’ perception of the channel as many are sceptical and afraid of being exploited. Consumers are often not aware that purchased items can be returned within two weeks and some cases within an even longer period.

Euromonitor International's Direct Selling in Estonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


DIRECT SELLING IN ESTONIA
Euromonitor International
January 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Direct Selling Must Deal With Trust Issues
Internet Retailing Creates Challenges for Direct Selling
Competitive Sales Force Will Remain Crucial
Competitive Landscape
Beauty Specialists Remain Some of the Most Crucial Players in Direct Selling
Zinzino Has Changed Its Focus
Better Performance Requires More Sophisticated Marketing Activities
Channel Data
Table 1 Direct Selling by Category: Value 2012-2017
Table 2 Direct Selling by Category: % Value Growth 2012-2017
Table 3 Direct Selling GBO Company Shares: % Value 2013-2017
Table 4 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 5 Direct Selling Forecasts by Category: Value 2017-2022
Table 6 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Executive Summary
Stagnation in Previous Years Replaced by Economic Growth in 2017
Retailers React Negatively To New Government Legislation
Pressure on Rising Labour Costs Intensifies in Estonian Retailing
Consumers Expect More Pleasant and Convenient Shopping Experiences
Usage of Data Becomes Greater in Retailing
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 9 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 11 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 13 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 15 Retailing GBO Company Shares: % Value 2013-2017
Table 16 Retailing GBN Brand Shares: % Value 2014-2017
Table 17 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 18 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 20 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 22 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 23 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 24 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 25 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 26 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 27 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 28 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 29 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources

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