Direct Selling in Croatia

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Direct Selling in Croatia

During the so-called “golden period” for direct selling in Croatia (around 2004), the element that made the fast development possible was also the element that carried the eventual seeds of failure: multilevel marketing. Croatians are less prepared to work hard and persistently for years when they are promised fast success based merely on their position in the network. As fast as the new members were recruited, the networks started losing them afterwards when it became obvious that not everyone...

Euromonitor International's Direct Selling in Croatia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Direct Selling in Croatia
Euromonitor International
February 2020
Direct selling still subject to volatility – but current outlook is more positive
Operating online beckons as direct selling shifts from traditional selling model
Sales set to remain small compared with popular shopping alternatives
Avon still sets the benchmark for direct selling
Healthy performances from Herbalife
Amway and Oriflame operate on diminished scale in Croatia
Table 1 Direct Selling by Category: Value 2014-2019
Table 2 Direct Selling by Category: % Value Growth 2014-2019
Table 3 Direct Selling GBO Company Shares: % Value 2015-2019
Table 4 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 5 Direct Selling Forecasts by Category: Value 2019-2024
Table 6 Direct Selling Forecasts by Category: % Value Growth 2019-2024
Retailing posts solid performances, but low incomes prevent major developments
Non-grocery continues to improve its share of retailing
Resilient and in touch with local needs, domestic players survive and thrive
Former Agrokor brands begin a new era
Retailing to rely on greater spending, with infrastructure already well developed
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: Value 2014-2019
Summer end season sale
Payments and delivery
Emerging business models
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 10 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 12 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 16

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