Direct Selling in Colombia
Direct selling is traditionally associated with a business model of women over 35 years old, who see in this channel the possibility to earn additional income or become an independent entrepreneur. Although it continues to attract a large number of women, the positive performance of the channel has led the proportion of men to increase to more than 10%. Likewise, younger people under 24 have begun to become involved, leading to an increase in direct selling amongst non-traditional groups, such a...
Euromonitor International's Direct Selling in Colombia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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