Direct Selling in Belarus
Direct selling in Belarus recorded positive value growth in 2019, thanks to a stable exchange rate, a good number of active direct sellers and a steady economic landscape. A fairly stable exchange rate positively influences direct selling sales as the bulk of these products are imported from Russia. A slight rise in disposable incomes attracted more medium-income consumers in 2019, as direct selling products became more affordable to them. Beauty and personal care direct selling continued to enj...
Euromonitor International's Direct Selling in Belarus report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Direct Selling in Belarus
- Euromonitor International
- February 2020
- List OF CONTENTS AND TABLES
- Economic stability, a stable exchange rate and a rise in middle-income consumers boost growth for direct sellers
- Discounts, assortment growth and the use of influencers and brand ambassadors boost value and volume sales for direct sellers
- Beauty and health products records the highest sales, however, share of other direct sellers experiences the highest value growth
- COMPETITIVE LANDSCAPE
- Oriflame Cosmetics retains its lead, with Oriflame Cosmetics, Avon and Faberlic dominating the landscape, due to strong reputations and wide product assortments
- Players look to compete through discounts and innovations, offering the products and deals on the landscape
- E-commerce sales hamper growth, encouraging direct selling players to align themselves to digitalisation
- CHANNEL DATA
- Table 1 Direct Selling by Category: Value 2014-2019
- Table 2 Direct Selling by Category: % Value Growth 2014-2019
- Table 3 Direct Selling GBO Company Shares: % Value 2015-2019
- Table 4 Direct Selling GBN Brand Shares: % Value 2016-2019
- Table 5 Direct Selling Forecasts by Category: Value 2019-2024
- Table 6 Direct Selling Forecasts by Category: % Value Growth 2019-2024
- EXECUTIVE SUMMARY
- Growth is boosted by the improving economic landscape, instalment payment systems and the rise of e-commerce and mobile e-commerce
- The demand for convenient shopping experiences increases the presence of food courts and convenience stores, while retailers widen their product assortments
- As competition increases, players use various forms of discounts, deals and promotions to encourage value sales
- As competition intensifies, several mergers and acquisitions shape the landscape
- E-commerce and mobile e-commerce record high levels of growth, thanks to growing consumer trust, advancements in technology and a rise in mobile internet subscriptions
- OPERATING ENVIRONMENT
- Informal retailing
- Opening hours
- Summary 1 Standard Opening Hours by Channel Type 2019
- Physical retail landscape
- Cash and carry
- Table 7 Cash and Carry Sales: Value 2014-2019
- Christmas and New Year
- Back to School
- International Women’s Day
- Homeland Defender’s Day
- Payments and delivery
- Emerging business models
- MARKET DATA
- Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
- Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
- Table 10 Sales in Store-Based Retailing by Channel: Value 2014-2019
- Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
- Table 12 Store-Based Retailing Outlets by Channel: Units 2014-2019
- Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
- Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
- Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
- Table 16