Direct Selling in Belarus

Direct Selling in Belarus

Direct selling in Belarus recorded positive value growth in 2019, thanks to a stable exchange rate, a good number of active direct sellers and a steady economic landscape. A fairly stable exchange rate positively influences direct selling sales as the bulk of these products are imported from Russia. A slight rise in disposable incomes attracted more medium-income consumers in 2019, as direct selling products became more affordable to them. Beauty and personal care direct selling continued to enj...

Euromonitor International's Direct Selling in Belarus report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Direct Selling in Belarus
Euromonitor International
February 2020
Economic stability, a stable exchange rate and a rise in middle-income consumers boost growth for direct sellers
Discounts, assortment growth and the use of influencers and brand ambassadors boost value and volume sales for direct sellers
Beauty and health products records the highest sales, however, share of other direct sellers experiences the highest value growth
Oriflame Cosmetics retains its lead, with Oriflame Cosmetics, Avon and Faberlic dominating the landscape, due to strong reputations and wide product assortments
Players look to compete through discounts and innovations, offering the products and deals on the landscape
E-commerce sales hamper growth, encouraging direct selling players to align themselves to digitalisation
Table 1 Direct Selling by Category: Value 2014-2019
Table 2 Direct Selling by Category: % Value Growth 2014-2019
Table 3 Direct Selling GBO Company Shares: % Value 2015-2019
Table 4 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 5 Direct Selling Forecasts by Category: Value 2019-2024
Table 6 Direct Selling Forecasts by Category: % Value Growth 2019-2024
Growth is boosted by the improving economic landscape, instalment payment systems and the rise of e-commerce and mobile e-commerce
The demand for convenient shopping experiences increases the presence of food courts and convenience stores, while retailers widen their product assortments
As competition increases, players use various forms of discounts, deals and promotions to encourage value sales
As competition intensifies, several mergers and acquisitions shape the landscape
E-commerce and mobile e-commerce record high levels of growth, thanks to growing consumer trust, advancements in technology and a rise in mobile internet subscriptions
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: Value 2014-2019
Christmas and New Year
Back to School
International Women’s Day
Homeland Defender’s Day
Payments and delivery
Emerging business models
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 10 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 12 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 16

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