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Dietary Supplements in Sweden

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dietary Supplements in Sweden?
  • What are the major brands in Sweden?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions


 

HEADLINES

PROSPECTS

Health and wellness trend fosters growth for dietary supplements

Varied performance for category

Maturity and low unit prices remain threats to forecast period growth

COMPETITIVE LANDSCAPE

Dietary supplements remains fragmented

Competitive landscape for garlic changes in 2017

Availability and product launches are expected to be beneficial for brands over forecast period

CATEGORY DATA

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2017
Table 1 Sales of Dietary Supplements by Category: Value 2012-2017
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 3 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 5 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Positive growth with continued importance of the health and wellness trend

Pressurised retailing changes and free paediatric prescribed drugs

Consumer loyalty in OTC and curiosity for newcomers in other categories

Unit prices pressured due to changes in the retailing landscape

Behind-the-counter sales may become a reality over the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 2 OTC: Switches 2016-2017

SOURCES

Summary 3 Research Sources

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