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Dietary Supplements in Italy

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dietary Supplements in Italy?
  • What are the major brands in Italy?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions


HEADLINES

PROSPECTS

Italians will continue to invest in long-term health

Dietary supplements expected to benefit from specific positioning

Probiotic supplements to continue registering the greatest sales

 

COMPETITIVE LANDSCAPE

A highly fragmented competitive landscape

Product innovation and marketing at the top of companies’ lists

 

CATEGORY DATA

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2017
Table 1 Sales of Dietary Supplements by Category: Value 2012-2017
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 3 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 5 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Consumer Health in Italy - Industry Overview

 

EXECUTIVE SUMMARY

Solid growth for consumer health in Italy

Ageing consumers keen to invest in health and prevention

Key acquisitions shape new company rankings in 2017

Chemists/pharmacies remains the main channel thanks to strong consumer trust

Increasingly sophisticated Italian consumers seek more natural products

 

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

 

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

 

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

 

SOURCES

Summary 2 Research Sources

 

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