Dietary Supplements in Estonia

Dietary Supplements in Estonia

Sales of dietary supplements benefited from the COVID-19 pandemic in 2020 as Estonians sought to boost their immunity to remain healthy. Growth was not, however, on the scale of that recorded by vitamins or even multivitamins. As a result, dietary supplements returns to quite a moderate pace of growth in 2021 with consumers having an understanding of their preferred means of preventing illness and boosting immunity. Sales continue to be supported by the wealth of information on dietary supplemen...

Euromonitor International's Dietary Supplements in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Dietary Supplements in Estonia
Euromonitor International
October 2021
List Of Contents And Tables
DIETARY SUPPLEMENTS IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Moderate growth in 2021 with a rising interest in a more diverse range of dietary supplements
Garlic as the best natural immunity booster
Orkla Health leads, anchored in the chemists/pharmacies channel
PROSPECTS AND OPPORTUNITIES
Moderate growth expected with doubts about the effectiveness of dietary supplements
Ongoing fragmentation and rising popularity of private label
Strong effort will be needed to attract consumers
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2016-2021
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 3 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 4 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Penetration of Private Label by Category: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format: % Value 2016-2021
Table 16 Distribution of Consumer Health by Format and Category: % Value 2021
Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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