Dietary Supplements in Denmark

Dietary Supplements in Denmark

The health and wellness trend remains particularly strong in Denmark and this has led increasing numbers of consumers to use dietary supplements to support their quest for a healthier lifestyle. As 2019 saw Danish consumers become increasingly concerned with all aspects of their daily health and wellness, growing numbers of consumers are adding dietary supplements to their daily routine. Combination dietary supplements remained among the strongest performing categories in 2019, benefiting from t...

Euromonitor International's Dietary Supplements in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Dietary Supplements in Denmark
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Overall Health and Wellness Trend Continues To Underpin Growth in Dietary Supplements
the Holistic Approach To Health and Beauty Benefits Sales in Dietary Supplements
Rising Demand for clean Products Set To Remain Highly Positive for Category Sales
Competitive Landscape
Orkla Care Maintains Its Leading Position in Dietary Supplements
Private Label Set To Improve Its Position Over the Course of the Forecast Period
Sales Continue To Shift Online As Consumers Seek Greater Convenience's
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Executive Summary
Positive Growth Continues As Consumer Health Benefits From Prevailing Consumer Trends
Sales Growth Accelerates Again in 2019 Due To Favourable Lifestyle and Demographic Factors
Gsk Consumer Health and Orkla Care Remain the Leading Players
the Shift Towards Online Sales Continues in Non-regulated Categories
Few Changes Expected To Be Seen in A Stable and Settled Industry
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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