Dietary Supplements in China

Dietary Supplements in China

COVID-19 has made consumers rethink their life priorities and changed people’s consumption preferences. Some attitudinal and behavioural changes are expected to last for the long term, such as consumers’ growing interest in immunity enhancement and health improvement. Chinese consumers have a very strong affinity with traditional Chinese medicine with immunity-enhancement claims. These herbal/traditional remedies further gained traction among Chinese consumers against the backdrop of COVID-19, a...

Euromonitor International's Dietary Supplements in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Dietary Supplements in China
Euromonitor International
October 2021
List Of Contents And Tables
DIETARY SUPPLEMENTS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising awareness of healthy living continues to drive sales of immunity-related products
E-commerce continues to deepen its penetration
Innovative formats gain popularity among consumers
PROSPECTS AND OPPORTUNITIES
Beauty-positioned dietary supplements on the rise
Herbal/traditional products gain traction
Personalisation set to increase
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2016-2021
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 3 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 4 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN CHINA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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