Diageo Portugal- Distribuidora de Bebidas Lda in Alcoholic Drinks (Portugal)
Diageo is expected to maintain its leading position in spirits in Portugal. To achieve this, the company is likely to introduce new products, particularly premium ones in fast growing categories such as gin. It will also reinforce its differentiation strategy by launching super premium positioned products in niche categories.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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