Dia SA in Retailing (Spain)
Although Dia acquired a large number of outlets during the review period, it is unlikely that the retailer will continue to expand through the acquisition of retail chains or outlets. The company’s strategy is likely to focus on the new concept of La Plaza de Dia, which is a proximity format offering a wide range of fresh produce. Additionally, the company is expected to continue refurbishing its outlets in an effort to revamp their image and to increase the variety of products that they stock.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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