Devineau SAS in Home Care (France)
Devineau was historically involved in the manufacturing and distribution of upmarket scented candles and candle air fresheners. In recent years, the company diversified its product line into other air care products; for example, it launched its very own electric wax melt Ciris in 2016. In order to broaden its consumer base, Devineau also launched affordable premium variants. It is expected to continue with diversification and to “de-premiumise” some of its product offers. Devineau is also likely...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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