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Devin AD in Soft Drinks (Bulgaria)

Devin AD in Soft Drinks (Bulgaria)

Devin AD is traditionally focused on aggressive marketing and social responsibility campaigns in order to actively engage with various consumer groups and businesses. In 2016, Devin AD made a strategic move by entering the high growth potential niche category of carbonated mineral water with its new brand Devin Air. The product seeks to tap into the growing gourmet segment in carbonated bottled water. Towards the end of the review period, the company sought to maintain its strong presence in com...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2017
Strategic Direction
Key Facts
Summary 1 Devin AD: Key Facts
Summary 2 Devin AD: Operational Indicators
Competitive Positioning
Summary 3 Devin AD: Competitive Position 2016

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