Devin AD in Soft Drinks (Bulgaria)
Devin AD is traditionally focused on aggressive marketing and social responsibility campaigns in order to actively engage with various consumer groups and businesses. In 2016, Devin AD made a strategic move by entering the high growth potential niche category of carbonated mineral water with its new brand Devin Air. The product seeks to tap into the growing gourmet segment in carbonated bottled water. Towards the end of the review period, the company sought to maintain its strong presence in com...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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