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Deutsche Lufthansa AG in Travel

Deutsche Lufthansa AG in Travel

Deutsche Lufthansa is Europe’s leading airline group. Its strategy is to expand its premium scheduled operations, complimenting them with a growing network of low-cost operations. Deutsche Lufthansa demonstrated a strong performance over the 2015-2018 review period, showing organic sales growth over and above that generated by market momentum. Most notably it was able to maintain its share in an increasingly competitive marketplace.

Euromonitor International’s Deutsche Lufthansa AG in Travel Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Deutsche Lufthansa AG in TravelEuromonitor InternationalJuly 2019IntroductionState of PlayExposure to Future GrowthCompetitive PositioningCOMPETITIVE POSITIONINGKey FindingsAppendix

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