Lufthansa has undergone tumultuous changes in the past few years, from the integration of Germanwings with Eurowings, to the acquisition of Brussels Airlines, and the launch of low-cost long haul operations. Some of these initiatives are starting to pay off as the group is seeing growth in 2017 after a few troubled years, with all subsidiaries performing well. Lufthansa is considering the acquisition of Air Berlin as of 2017, which could be a very advantageous, yet risky venture.
Euromonitor International’s Deutsche Lufthansa AG in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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