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Deutsche Lufthansa AG in Travel (World)

Deutsche Lufthansa AG in Travel (World)

Lufthansa has undergone tumultuous changes in the past few years, from the integration of Germanwings with Eurowings, to the acquisition of Brussels Airlines, and the launch of low-cost long haul operations. Some of these initiatives are starting to pay off as the group is seeing growth in 2017 after a few troubled years, with all subsidiaries performing well. Lufthansa is considering the acquisition of Air Berlin as of 2017, which could be a very advantageous, yet risky venture.

Euromonitor International’s Deutsche Lufthansa AG in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Deutsche Lufthansa AG in Travel (World)
Euromonitor International
September 2017
Introduction
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations

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