Deutsche Lufthansa was highly profitable in 2015, having achieved a considerable turnaround thanks to its new commercial strategy, and to the completion of key milestones of its restructuring programme. That said, 2015 was marked by the crash of Germanwings flight 9525 which required heavy crisis management by the group. Nonetheless, the airline’s plan carried on as envisaged, with Eurowings launching its first long haul flight, and the group completing the full acquisition of Brussels Airlines...
Euromonitor International’s Deutsche Lufthansa AG in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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