Detergentes SA in Home Care (Colombia)
Since its inception, the company has manufactured and commercialised cleaners, liquid detergents, fabric softeners, and a series of home care products. Its main focus is to increase its share within detergents in Colombia and Latin America, especially in the Andean group. In order to achieve this, it is exporting to Ecuador, Panama, Peru and Chile, with the strategy of increasing its reach mainly with star products that it has managed to position, such as the laundry detergent Rey and detergents...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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