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Dermatologicals in Guatemala

Dermatologicals in Guatemala

Marketing campaigns of some dermatological items are limited in Guatemala, especially ones that target conditions that consumers may consider embarrassing, such as haemorrhoids, vaginal infections, dandruff and antiparasitics/lice (head and body) treatments. The taboos surrounding the use of vaginal antifungals and antiparasitics/lice (head and body) treatments often drive consumers to use natural home-made remedies, so they can avoid being seen purchasing the item in public. This is a strong ba...

Euromonitor International's Dermatologicals in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Haemorrhoid Treatments, Hair Loss Treatments, Medicated Shampoos, Nappy (Diaper) Rash Treatments, Paediatric Dermatologicals, Topical Allergy Remedies/Antihistamines, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dermatologicals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Dermatologicals in Guatemala
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Conditions That Cause Embarrassment Leave Little Room for Growth
Parents Prefer Natural Ingredients As Mild, Effective Alternatives
Imported Brands Drive Sales From High-income Consumers
Competitive Landscape
Bayer Tops Dermatologicals With Focus on Sebamed
Consumer Trust in Major Players Sees A Low Presence of Private Label and Generics
Farmacias Meykos Continues Promoting Brands Through Derma+center
Category Data
Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Executive Summary
Consumer Health A Hard Landscape for Competitors in Guatemala
Industry Growth Is Driven by Social Pharmacies and Health and Wellbeing Trend
Global Brands and Generics Lead the Majority of Consumer Health
Distribution Is Led by Chemists/pharmacies Whose Untrained Staff Posing Challenges for Brand Positioning
Health and Wellness Trend Is Set To Drive Growth Over the Forecast
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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