Depilatories in Thailand

Depilatories in Thailand

Consumer interest in depilatories remained relatively low in Thailand in 2019, with many women not engaging in frequent hair removal. This was reflected by the low level of new product development and innovation in the category, even by leading players. In fact, brand loyalty is low in depilatories, as evidenced by the strong growth of private label in women’s razors and blades in 2019.

Euromonitor International's Depilatories in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Depilatories in Thailand
Euromonitor International
June 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Consumers continue to switch towards hair removers/bleaches from women’s razors and blades in 2019
Growing interest in professional hair removal negatively impacts growth in depilatories in 2019
Reckitt Benckiser (Thailand) extends its lead while Procter & Gamble Mfg Thailand loses out to private label
2020 AND BEYOND
COVID-19 impact
Affected products within depilatories
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2014-2019
Table 2 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 4 NBO Company Shares of Depilatories: % Value 2015-2019
Table 5 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 6 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Societal trends make for an intensely competitive environment in 2019
Distribution mix is key to success for beauty and personal care players
Growth set to return over the forecast period
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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