In Kenya, depilatories are considered to be luxury products and sales in the category target mainly high-income consumers. This situation is changing, however, as growth in the highly aspirational middle class with high disposable incomes and the rapid expansion of supermarkets and hypermarkets, the main distribution channels for depilatory products in Kenya, promoted value and volume growth in the category in 2015. Furthermore, the increasingly wide variety of products on offer in the category...
Euromonitor International's Depilatories in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Depilatories market;
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Use five-year forecasts to assess how the market is predicted to develop.
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