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Depilatories in Italy

Depilatories in Italy

Despite the push against the hairless beauty norm, such as the adidas advertising campaign featuring a model with unshaven legs, Italian women still desire hairless skin, which is strongly linked to femininity. This desire will continue to benefit sales of depilatories; however, the retail volume sales performance will also depend on the weather in spring and summer. As a result, women’s razors and blades and hair removers/bleaches are projected to see positive retail volume CAGRs over the forec...

Euromonitor International's Depilatories in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


DEPILATORIES IN ITALY
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Desire for Smooth and Hairless Skin Boosts Volume Sales
Depilatories Faces Competition From Hair Removal Alternatives
Competitive Landscape
Procter & Gamble Leads A Relatively Concentrated Landscape
Manufacturers Aim To Increase Frequency of Use To Boost Volume Sales
Category Data
Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care Sees Positive Growth Overall in 2017
Italian Consumers Reward Delicate Formulations and Natural Ingredients
L'Oréal Leads, While Kiko Milano Is the Top Brand
Internet Retailing and Drugstores Gain Ground
Higher Consumer Confidence To Sustain Growth in Beauty and Personal Care
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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