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Depilatories in Finland

Depilatories in Finland

Depilatories is a relatively mature category and with little innovation seen the category has stagnated somewhat, with this not expected to change significantly over the forecast period. The strong growth of relative newcomer Andrea also took its toll on value growth in 2018 with the more expensive Veet brand losing share to this new rival. Another challenge for the category is that as the economy improves so more women might be encouraged to receive salon treatments, or even pay for laser hair...

Euromonitor International's Depilatories in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Depilatories in Finland
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Depilatories Stagnates
Consumers Moving Away From Disposables
New Entrants Boosts Sales of Hair Removers/bleaches
Competitive Landscape
Procter & Gamble Invests in New Product Development To Stand Out
Veet Faces Growing Competition From Andrea
Private Label Loses Share As Economy Recovers
Category Data
Table 1 Sales of Depilatories by Category: Value 2013-2018
Table 2 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 NBO Company Shares of Depilatories: % Value 2014-2018
Table 5 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 6 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Executive Summary
Beauty and Personal Care Benefits From Improving Economy
Finnish Consumers Taking A More Holistic Approach To Beauty and Personal Care
L'oréal Retains Lead But Faces Growing Competition
Companies Focusing on Natural Products
Recovering Economy Points To Bright Future for Beauty and Personal Care in Finland
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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