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Depilatories in the US

Depilatories in the US

Although depilatories is still a billion dollar category, it is struggling. Depilatories is experiencing some of the same issues plaguing the men’s shaving category, namely a consumer shift toward other means of hair removal. One factor is the growing demand for professional hair removal services in the form of laser hair removal and waxing. A second driver is the small but notable growth in the demand for women’s electric shavers as a substitute for depilatories, further hampering sales.

Euromonitor International's Depilatories in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


DEPILATORIES IN THE US
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Women's Shaving Continues To Struggle in the US
Cost, Convenience and Benefits Drive Sales in A Declining Category
Natural-positioned Depilatories Have Room for Growth
Competitive Landscape
Shave Clubs for Women Enter the Market, Disrupting the Category
the Leading Subscription Players
Continued Growth for Shave Clubs
Category Data
Table 1 Sales of Depilatories by Category: Value 2012-2017
Table 2 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Depilatories: % Value 2013-2017
Table 5 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 6 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Executive Summary
the Concept of Natural Taps Into Different Areas, Lacking A Standard Definition
Established Brands Invest in Emerging, Indie and Niche Products
Trending Ingredients Heavily Feature in New Launches Across Categories
Millennials' Purchasing Power Increases, Driving Trends
Internet Retailing Grows in Significance
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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